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Business Writing

COURSE OBJECTIVES

· To understand what is Business writing and the difference to

   normal writing

· To write with objective and with strategic intent

· To improve in writing skills and competence – structuring the

  message, getting grammar and spelling correct

· To add content and structure and summarize it to support the

  message

· To know how to use graphics, tables and visuals to strengthen

  the message

· To use strategies such as stories, value propositions and how 

  to turn abstract ideas into concrete ideas

· To improve business writing in emails and business proposals

   / presentations

PART 1. BUSINESS WRITING FUNDAMENTALS – GETTING THE BASICS SKILLS RIGHT

WHAT IS BUSINESS WRITING

· Winning with Writing

· Pos-training exercise

· Your bottom-line statement

· Qualities of Powerful Writing

· Showcasing Ideas and Information through Organization,

  Format and Sentence Structure

·

PLANNING YOUR MESSAGE

· Defining your goal - what do you want to achieve

· Defining your reader - what do they want

· Brainstorming for content

· Research and development of content

· Segmenting through headlines

BUSINESS WRITING – THE ESSENTIALS

· Writing authentically & personalizing

· Paragraphing logic and chunking data

· Using Numbers and Bulleting

· Using Tables & Visuals

·

BUSINESS WRITING STRATATIES (PART 1)

· Connecting instantly with your reader

· WIIFM - what's in it for me

· Highlighting benefits, not features

· Using Graphics

· Graphic techniques - white spaces, fonts, colours, graphics

· Sidebars, boxes, lists

PART 2. BUSINESS WRITING ADVANCE SKILLS – MOVING TOWARDS MASTERY + APPLICATIONS

 

BUSINESS WRITING STRATEGIES (PART 2)

· How to turn abstract into concrete

· Reader-friendly words & translating jargons

· Using Stories

· Value Propositions

BUSINESS WRITING – WHAT TO WATCH OUT FOR

· Editing Your Message & proofreading

· Clutter, Grammar, Spelling errors

· Assessing content success & effectiveness

· Appropriate to occasion, relationship and culture

· Being respectful

· Focusing on the YOU and not I

· Passive to Active

WRITING PRACTICE - Emails that Get Results

· Power-packed Subject Line Statements

· Messages that achieve your Goal

· The Middle Ground - Building Credibility without losing

  Interest

· Closing Strong

· Short-Sweet-Simple

·

WRITING PRACTICE - Business Documents

· Executive Summary - summarizing what matters

· Focusing Reader Attention

· Sharing and Writing the Report

· Formal vs Informal Proposals

· Incorporating Persuasive Techniques

Course Duration :   

One day training program. (25 pax)

Certification :   

Nikao Consulting internal certification of course attendance

Target Group :   

Executives, Managers

Methodologies:   

• Active Lecturing, Accelerated Learning techniques

• Videos

• Exercises, Activities and Games (related to content)

• Self-evaluation assessments

• Systems and processes

• Observation and Coaching

• Brainstorming and team discussion

• Problem solving practices

• Action planning

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