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The Fundamentals Design Thinking

WHAT IS DESIGN THINKING?

Design thinking is an agile, iterative process for approaching design and innovation that centers on users’ desires and needs, and enables your company to pivot as the industry changes and technology evolves.

 

As such, the design thinking methodology encourages questioning, experimenting, observing and innovating in an environment that embraces diverse opinions and ideas.

 

COURSE OBJECTIVES

 

  • Introduction to Design Thinking and Successful Case Examples

  • 4 Question to Structured Design Thinking for Innovation

  • Business Model Innovation and which Challenges best suit Design Thinking

  • The Design Thinking Space and the Physics of Innovation

  • The Idea Generation Process and Design Brief

  • Experimentation -What Wows and What Works

  • Design Tools: Storytelling, Ethnography, Projective Techniques, Mind mapping, Personas, Brainstorming, Learning Launch, Secondary Research, Assumption Testing, Prototyping

  • Final Assignment –Actual Work Application of Design Thinking

MODULE 1. DESIGN THINKING FUNDAMENTALS

WELCOME TO THE COURSE

• Innovation and Business

• Understanding the Creative Process

• The Myth of Creative Geniuses

• What is Design Thinking

 

THE PROCESS OF CREATIVITY

• What Is ...

• What If ... 

• What Wows ...

• What Works ...

• Case Study: The Good Kitchen Story

 

CHALLENGES SUITED FOR DESIGN THINKING

• Q1. Is this problem human-centred? 

• Q2. How clearly do you understand the problem itself?

• Q3. What's the level of uncertainty?

• Q4. What data is already available?

 

DESIGN THINKING FRAMEWORK

• The 5-Steps of Design Thinking

• What Design Thinking can do

   The Key Principles of Design Thinking

FIRST FOUNDATIONS

• Creating Design Challenges

• Defining the Initial Question and Questioning the Question

• Defining Project Goals

• Identifying Knowledge Gaps

• Assembling the Right Team

 

MODULE 1 ASSIGNMENT

• Observe the elements of Design Thinking in the World

• Creating your Design Challenge

   Assembling your Team

MODULE 2. RESEARCH AND EMPATHY

SHARING OF ASSIGNMENT

• Observe the elements of Design Thinking in the World

• Creating your Design Challenge

• Assembling your Team

 

DESIGN THINKING STEP 1 - EMPHATIZE

• Empathy: The Key to Success in Design Thinking

• Collecting Information

• Evaluation Information

• The Science and Art of Observation

• Systematic Observation

• Conduct Qualitative Interviews

DESIGN TOOLS: EMPHATIZE

• Design Tool: Ethnography

• Design Tool: Projective Techniques

• Design Tool: Mind Mapping

• Design Tool: Different Personas Value Different Benefits

• Design Tool: The Charette Method

  Design Tool: 5 Why's

MODULE 2 ASSIGNMENT

• Practice Observation Techniques - Interviews, Shadowing

• Practice Design Tools - Personas, Identify Challenges and Pain

  Points

MODULE 3. SYNTHESIS AND IDEATION

SHARING OF ASSIGNMENT

• Practice Observation Techniques - Interviews, Shadowing

• Practice Design Tools - Personas, Identify Challenges and Pain

  Points

 

DESIGN THINKING STEP 2 – SYNTHESIS AND DEFINITION\

• From Observe to Synthesize

• Storytelling

• What's Hidden behind the Answers

• Redefining the Problem

• Finding the Task

• Focusing on the Right People and the Needs of your Target

   Users

• Selecting Most Important Wishes and Problems

• Analyzing Needs as Tasks

• Creating Problem Statement

DESIGN TOOLS: SYNTHESIS

• Design Tool: Nuggeting

• Design Tool: How we might …

• Design Tool: Persona Template

• Design Tool: Empathy Map

   Design Tool: Jobs to be done

DESGN THINKING STEP 3 - IDEATION (PART 1)

• Finding Ideas and Creative Process

• The Principles and Success Factors for Creativity

• Selecting the Appropriate Creativity Techniques

• The Art of Brainstorming

 

DESIGN TOOLS: IDEATION

• Design Tool: Mind Mapping

• 6 Ideation Tools

MODULE 3 ASSIGNMENT

• Finalize Problem Definition, Empathy Maps and Persona

  Template

• Brainstorming Ideas to solve problems

MODULE 4. PROTOTYPE AND TESTING

SHARING OF ASSIGNMENT

• Finalize Problem Definition, Empathy Maps and Persona

  Template

• Brainstorming Ideas to solve problems

 

 

DESIGN THINKING STEP 3 – IDEATION (PART 2)

• Evaluating for Ideas

• Ensuring Diversity in Evaluation

• Advantages-Barriers-Chances (of Success) Techniques

DESIGN TOOLS: IDEATION

• Design Tool: Idea Selection Matrix

• Design Tool: Idea Profile Template

DESIGN THINKING STEP 4 – PROTOTYPE

• Understand the Benefits of Experiments

• Clarifying Tasks in the Prototype Phase

• How to Develop Prototypes

• The Different Types of Prototypes

• The Learning Launch Process

DESIGN TOOLS: PROTOTYPE

• Design Tools: 10 Prototype Methods

• Design Tool: Assumption Testing

• Design Tool: Learning Launch

MODULE4 ASSIGNMENT

• Finalize the ideas using Idea Selection Matrix and Idea Profile

  Template

• Create your Prototype

  Plan for Learning Launch

MODULE 5. PROJECT PRESENTATION & EVALUATION

SHARING OF ASSIGNMENT

• Finalize the ideas using Idea Selection Matrix and Idea Profile

  Template

• Create your Prototype

• Plan for Learning Launch

 

DESIGN THINKING STEP 5 – TESTING

• Clarifying Tasks in the Test Phase

• Testing with Interviews

• Testing with Online Studies

• Learning from Test Results

• Documentation and Iteration

DESIGN TOOLS: TESTING

Design Tool: Feedback Grid

SUCCESS FACTORS ON MOVING AHEAD

• Prepare the Structures

• Encourage Collaboration

• Communicate Openly

• Create a Sense of Urgency

• Establish a Leadership Coalition

• Create a Culture of Innovation

• Create a Culture of Experimentation (and Mistake Tolerance)

• Overcoming Resistance and Objections

• Empower and Celebrate

MODULE 5 ASSIGNMENT

• Execute Learning Launch

• Gather Feedback through Feedback Grid

• (Optional) Organize a Celebration Show-and-Tell Event

Course Details

CERTIFICATION:

NikaoConsulting internal certification of course attendance

 

TARGET GROUP:

Talents, Managers, Senior Managers

 

METHODOLOGIES:

  • Active Lecturing, Accelerated Learning techniques

  • Videos

  • Exercises, Activities and Games (related to content)

  • Self-evaluation assessments

  • Systems and processes

  • Observation and Coaching

  • Brainstorming and team discussion

  • Problem solving practices

  • Action planning

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