The Fundamentals Design Thinking
WHAT IS DESIGN THINKING?
Design thinking is an agile, iterative process for approaching design and innovation that centers on users’ desires and needs, and enables your company to pivot as the industry changes and technology evolves.
As such, the design thinking methodology encourages questioning, experimenting, observing and innovating in an environment that embraces diverse opinions and ideas.
COURSE OBJECTIVES
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Introduction to Design Thinking and Successful Case Examples
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4 Question to Structured Design Thinking for Innovation
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Business Model Innovation and which Challenges best suit Design Thinking
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The Design Thinking Space and the Physics of Innovation
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The Idea Generation Process and Design Brief
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Experimentation -What Wows and What Works
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Design Tools: Storytelling, Ethnography, Projective Techniques, Mind mapping, Personas, Brainstorming, Learning Launch, Secondary Research, Assumption Testing, Prototyping
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Final Assignment –Actual Work Application of Design Thinking
MODULE 1. DESIGN THINKING FUNDAMENTALS
WELCOME TO THE COURSE
• Innovation and Business
• Understanding the Creative Process
• The Myth of Creative Geniuses
• What is Design Thinking
THE PROCESS OF CREATIVITY
• What Is ...
• What If ...
• What Wows ...
• What Works ...
• Case Study: The Good Kitchen Story
CHALLENGES SUITED FOR DESIGN THINKING
• Q1. Is this problem human-centred?
• Q2. How clearly do you understand the problem itself?
• Q3. What's the level of uncertainty?
• Q4. What data is already available?
DESIGN THINKING FRAMEWORK
• The 5-Steps of Design Thinking
• What Design Thinking can do
The Key Principles of Design Thinking
FIRST FOUNDATIONS
• Creating Design Challenges
• Defining the Initial Question and Questioning the Question
• Defining Project Goals
• Identifying Knowledge Gaps
• Assembling the Right Team
MODULE 1 ASSIGNMENT
• Observe the elements of Design Thinking in the World
• Creating your Design Challenge
Assembling your Team
MODULE 2. RESEARCH AND EMPATHY
SHARING OF ASSIGNMENT
• Observe the elements of Design Thinking in the World
• Creating your Design Challenge
• Assembling your Team
DESIGN THINKING STEP 1 - EMPHATIZE
• Empathy: The Key to Success in Design Thinking
• Collecting Information
• Evaluation Information
• The Science and Art of Observation
• Systematic Observation
• Conduct Qualitative Interviews
DESIGN TOOLS: EMPHATIZE
• Design Tool: Ethnography
• Design Tool: Projective Techniques
• Design Tool: Mind Mapping
• Design Tool: Different Personas Value Different Benefits
• Design Tool: The Charette Method
Design Tool: 5 Why's
MODULE 2 ASSIGNMENT
• Practice Observation Techniques - Interviews, Shadowing
• Practice Design Tools - Personas, Identify Challenges and Pain
Points
MODULE 3. SYNTHESIS AND IDEATION
SHARING OF ASSIGNMENT
• Practice Observation Techniques - Interviews, Shadowing
• Practice Design Tools - Personas, Identify Challenges and Pain
Points
DESIGN THINKING STEP 2 – SYNTHESIS AND DEFINITION\
• From Observe to Synthesize
• Storytelling
• What's Hidden behind the Answers
• Redefining the Problem
• Finding the Task
• Focusing on the Right People and the Needs of your Target
Users
• Selecting Most Important Wishes and Problems
• Analyzing Needs as Tasks
• Creating Problem Statement
DESIGN TOOLS: SYNTHESIS
• Design Tool: Nuggeting
• Design Tool: How we might …
• Design Tool: Persona Template
• Design Tool: Empathy Map
Design Tool: Jobs to be done
DESGN THINKING STEP 3 - IDEATION (PART 1)
• Finding Ideas and Creative Process
• The Principles and Success Factors for Creativity
• Selecting the Appropriate Creativity Techniques
• The Art of Brainstorming
DESIGN TOOLS: IDEATION
• Design Tool: Mind Mapping
• 6 Ideation Tools
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MODULE 3 ASSIGNMENT
• Finalize Problem Definition, Empathy Maps and Persona
Template
• Brainstorming Ideas to solve problems
MODULE 4. PROTOTYPE AND TESTING
SHARING OF ASSIGNMENT
• Finalize Problem Definition, Empathy Maps and Persona
Template
• Brainstorming Ideas to solve problems
DESIGN THINKING STEP 3 – IDEATION (PART 2)
• Evaluating for Ideas
• Ensuring Diversity in Evaluation
• Advantages-Barriers-Chances (of Success) Techniques
DESIGN TOOLS: IDEATION
• Design Tool: Idea Selection Matrix
• Design Tool: Idea Profile Template
DESIGN THINKING STEP 4 – PROTOTYPE
• Understand the Benefits of Experiments
• Clarifying Tasks in the Prototype Phase
• How to Develop Prototypes
• The Different Types of Prototypes
• The Learning Launch Process
DESIGN TOOLS: PROTOTYPE
• Design Tools: 10 Prototype Methods
• Design Tool: Assumption Testing
• Design Tool: Learning Launch
MODULE4 ASSIGNMENT
• Finalize the ideas using Idea Selection Matrix and Idea Profile
Template
• Create your Prototype
Plan for Learning Launch
MODULE 5. PROJECT PRESENTATION & EVALUATION
SHARING OF ASSIGNMENT
• Finalize the ideas using Idea Selection Matrix and Idea Profile
Template
• Create your Prototype
• Plan for Learning Launch
DESIGN THINKING STEP 5 – TESTING
• Clarifying Tasks in the Test Phase
• Testing with Interviews
• Testing with Online Studies
• Learning from Test Results
• Documentation and Iteration
DESIGN TOOLS: TESTING
Design Tool: Feedback Grid
SUCCESS FACTORS ON MOVING AHEAD
• Prepare the Structures
• Encourage Collaboration
• Communicate Openly
• Create a Sense of Urgency
• Establish a Leadership Coalition
• Create a Culture of Innovation
• Create a Culture of Experimentation (and Mistake Tolerance)
• Overcoming Resistance and Objections
• Empower and Celebrate
MODULE 5 ASSIGNMENT
• Execute Learning Launch
• Gather Feedback through Feedback Grid
• (Optional) Organize a Celebration Show-and-Tell Event
Course Details
CERTIFICATION:
NikaoConsulting internal certification of course attendance
TARGET GROUP:
Talents, Managers, Senior Managers
METHODOLOGIES:
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Active Lecturing, Accelerated Learning techniques
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Videos
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Exercises, Activities and Games (related to content)
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Self-evaluation assessments
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Systems and processes
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Observation and Coaching
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Brainstorming and team discussion
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Problem solving practices
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Action planning