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Strategy Maps & Balanced Scorecard

What is a Strategy Map?  A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization, associated with the Balanced Scorecard, designed by Drs. Robert S. Kaplan and David P. Norton.


Strategy maps help you manage performance better.   They help you to manage the strategy and focus on change, while the scorecard contains the operational detail that supports this. Strategy maps raise the level and quality of conversation amongst a management team. They can be used to discourage silo thinking and encourage joined up thinking and working.


Strategy maps capture important elements of strategy: focus, choice and drivers of change.  Strategy maps are created by asking questions about the strategy.  What are the few things that will make the biggest difference? What will drive change?  What capabilities do we need to learn and grow to improve processes and bring about improvements for customers and finances?


Strategy maps help you create a strategic balanced scorecard.  If your balanced scorecard does not use a Strategy Map, then you do not have a proper Norton & Kaplan Balanced Scorecard. Without one, you have what Bob Kaplan describes as “An operational scorecard”. Without a strategy map, your scorecard will remain an operational tool, rather than one of strategy communication and execution.


Strategy maps raise the discussion from operations, to strategy.  Strategy Maps are fundamental to the Balanced Scorecard as a tool of Strategic Management. They make the difference between an operational view and a strategic perspective. They raise the level of conversation from operational detail to strategy and change.

Course Duration:  Two days brainstorming + training program.


Certification: Nikao Consulting internal certification


Target Group: Senior level Managers, Department heads



  • Active Lecturing, Accelerated Learning techniques

  • Action planning

  • Brainstorming and team discussion and mapping

  • Case Studies

  • Presentations and positive feedback / critique for improvement

  • Project Teams

  • Scorecard and scoreboard development

Course Objectives:                                 

  • Basic concepts of the Strategy Map and Balanced Scorecard and how it can be used to improve your organization's performance

  • Understand the Strategy Map application in organizations

  • How to build a Strategy Map & Balanced Scorecard

  • Revise poorly designed strategy maps

  • How to develop meaningful performance measures and targets

  • How to cascade the scorecard to all levels of an organization

  • How to implement Strategy Maps and Balanced Scorecard in your organization

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